Mobile marketing partner //

The Hyperfactory

Web marketing partner //

Crispin Porter + Bogusky

Launch //

Nov 2010

Location //


With a tight brief and deadline, we produced a combined web and mobile augmented reality offering, which utilized specially marked Coke Zero cans to render hero character vehicles from the Tron: Legacy movie. Using Motim's custom developed computer vision technology, the web experience was integrated into a much larger interactive site, and the mobile solution incorporating a ticketing function to directly drive box office sales for Disney.