Client //

Coca-Cola Amatil (N.Z.) Ltd.

Agency Partners //

Saatchi & Saatchi (NZ) Ltd.
Vodafone NZ Ltd.

Launch //

March 2012

Location //

New Zealand

After several campaigns for Coca-Cola around the world, Motim was delighted to work with the New Zealand bottler, Coca-Cola (NZ) Amatil Ltd. and their partners Saatchi & Saatchi and Vodafone, to produce a quirky set of mini-games emphasizing the 'principles of water'.

Integrated with an existing TVC and digital campaign, Motim's iOS and Android applications allowed consumers to enjoy casual gaming experiences with the brand, using fun interactions and quirky characters to play and share the brand values. With a soft launch and staggered release schedule, the application has a growing fan base and the story is continuing to spread.