PORTFOLIO //
Slapdown Games - Drift
Launch //
December 2009
Location //
Worldwide
When pioneering a new market concept its sometimes difficult to convey without a practical demonstration. To assist with demonstrating how game cards and product packaging can be integrated into a mobile marketing experience, we launched Slapdown Games as a brand and produced mobile augmented reality gaming experiences on the iPhone.
Drift combines mobile AR with in-game physics and drift-style car racing to create a simple casual gaming experience, that leverages the Drift game card to generate a unique track layout and game play in 3D.
While purely a concept game, Drift continues to sell on the AppStore and generate interest from gamers and advertisers alike.
