PORTFOLIO //
NIKE + EASTBAY
BOOM YOURSELF
Agency Partner //
Nemo Design
Launch //
Nov 2010
Location //
USA
With a brand as innovative as Nike, and a retail channel as established as Eastbay, we needed to produce a fresh experience to support the launch of the Nike Boom cold weather range.
Through a custom image capture system developed by Motim, we placed the user at the center of the Boom branding, and allowed them to express themselves and share this over social media.
