PORTFOLIO //
NIKE + EASTBAY
3D COLD WEATHER GUIDE
Agency Partner //
Nemo Design
Launch //
Nov 2010
Location //
USA
How do you express extreme weather conditions for athletes in a catalog distribution?
We digitally enhanced Eastbay's catalog with an augmented reality insert for the Nike Boom range, using highly advanced computer vision and 3D graphics technology to combine 2D and 3D graphics, with video footage and audio in an interactive experience. With multiple pages, video interviews and interactive product information, the result was an immersive user experience that encouraged them to explore the products in depth, with a direct tie to online sales.
