PORTFOLIO //
DISNEY + COKE ZERO
TRON: LEGACY
(AR EXPERIENCE)
Mobile marketing partner //
The Hyperfactory
Web marketing partner //
Crispin Porter + Bogusky
Launch //
Nov 2010
Location //
USA
With a tight brief and deadline, we produced a combined web and mobile augmented reality offering, which utilized specially marked Coke Zero cans to render hero character vehicles from the Tron: Legacy movie. Using Motim's custom developed computer vision technology, the web experience was integrated into a much larger interactive site, and the mobile solution incorporating a ticketing function to directly drive box office sales for Disney.
