PORTFOLIO //
BECK'S
GREEN BOX PROJECT
Mobile Partner //
The Hyperfactory
Agency Partner //
Mother
Launch //
July 2011
Location //
Global
A premium beer with a long history of supporting the arts, Becks engaged Motim to assist in bringing art from some of the world's leading artists and placing it in digital form in iconic locations as part of the global Green Box Project.
Motim's technology enabled art to be placed virtually at locations such as the Statue of Liberty, or against physical green boxes which were initially launched in the U.K., USA and Italy.
The initial success of this project has now led to this becoming a worldwide movement, with over 1000 installations planned across 80 countries.
