Agency Partner //

The Hyperfactory

Launch//

July 2008

location//

Hong Kong

 

Developing an innovative marketing experience for one of the worlds most innovative brands is the type of challenge we love.

In the case of our T90 project, we were challenged with engaging Hong Kong’s youth in a mobile experience involving a virtual treasure hunt through Hong Kong’s busy retail sector. Using our mobile augmented reality technology, we created an experience which led participants on an exciting outdoor pursuit, while they viewed the innovative T90 football boot in 3D on their mobile, and found virtual clues to enter prize draws.