Agency Partner //

Nemo Design

Launch//

November 2010

location//

USA

 

With a brand as innovative as Nike, and a retail channel as established as Eastbay, we needed to produce a fresh experience to support the launch of the Nike Boom cold weather range.

 

Through a custom image capture system developed by Motim, we placed the user at the center of the Boom branding, and allowed them to express themselves and share this over social media.