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October 2014

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Showing 3D content in an educative context in print media is challenging. GOLDWELL`s target was to combine a mobile app with hairstylist guides as an educational tool that bridges the gap between digital and print media. 

Motim worked with CAMAO AG to develop a mobile and tablet application that enables users to examine the latest GOLDWELL hairstylist coloring and cutting techniques by showing color and pattern coded 3D mannequin heads in Augmented Reality in conjunction with the latest edition of the Color Zoom hairstylist guide.