Client //

Universal Music Group

Launch //

October 2014

Location //


As a follow up from Motim’s prior work with Island Def Jam Records and Big Sean, Motim updated the artist app to engage with his fan base at a much deeper level. Label management can now update music, videos and Big Sean’s signature Ad Libs dynamically.

Big Sean’s fans using the app had exclusive access to his latest video clip #IDFWU before it was released on other platforms. Also included in this update were enhancements to the social media experience through an upgraded photo editor.